31
Total Winners
A narrow, genre-focused giveaway from independent VR puzzle & escape room developers. Five games confirmed. Looking for more devs who'd like to join — contribute keys, we handle everything else.
Not a "biggest ever" play. A focused giveaway for one of the genres VR does best — puzzles, single-player adventures and escape rooms. A smaller, more engaged audience that actually wants what's in the prize pool.
Escape rooms map to the medium better than almost anything else. No comfort issues, no contrived locomotion. The case for VR puzzles makes itself — we just put a few together and put them in front of players.
Partner devs contribute keys only. We handle the Gleam setup, copy, creator outreach, press, and prize fulfillment. Resharing the launch post is welcome but not required. Lowest-effort collaboration in VR marketing.
Four studios in. Vasil4N and iTales VR have already collaborated on the VR Puzzle Triple bundle on Meta Horizon Store, with Damon Poole's Exit Condition One and Bad GOAT Studio / Clover Bite's Tammuz: Blood & Sand rounding out the lineup.
↓ Scroll dossier
One winner takes every title in the giveaway. The headline prize that anchors the campaign — winner picks platform per game where available.
Five winners each receive a balanced three-game pack, pre-assigned so every title appears an equal number of times across the tier.
Ten winners each get a two-game bundle. Combos are rotated evenly so no single title is over- or under-represented across the tier.
The volume tier — 15 single-game winners, exactly 3 keys per title. Drives wishlists, follows, and first-taste word of mouth for every studio.
Here is an example distribution with 5 games: Every game is given away exactly 11 times — no title gets skipped, no studio's game sits unused. Packs are pre-assigned in balanced rotations rather than left to winner's choice, which protects every partner's interest in getting their game into players' hands equally.
Suggested contribution per partner dev: ~10-15 keys per game · Meta Quest and Steam
Suggested ~15 keys per game — 11 go out across the four prize tiers, with a few spares to cover non-responders and re-draws. Meta Quest, Steam, or both (winners pick their platform). That's the entire required contribution.
We build the Gleam.io campaign, write the copy, design the visuals, reach out to creators, send the press release, and handle prize fulfillment. You don't need to do anything else.
If you can reshare the launch post to your own audience (one X/Bluesky post, a Discord ping), it lifts the entire campaign. Optional, appreciated, never required.
Confirm dev partners and collect keys. Brief creators, prepare press kit and assets. Gleam.io campaign built and tested. Launch day scheduled.
Campaign goes live. Press release distributed via GamesPress and indie VR outlets. Anchor creator content goes live. Partners welcome to reshare.
Two weeks of staggered creator content, milestone posts, and partner check-ins. We handle daily campaign management end-to-end.
Public draw of all 31 winners, keys distributed by us. Post-mortem with total entry numbers, wishlist lift, and follower growth shared with all partners.
If you've shipped a VR puzzle or escape room title, get in touch. Send keys, we handle the rest. First-confirmed titles get the headline positioning in press & assets.
Request Partner Brief →